Moving beyond the physician : a strategic analysis of direct-to-consumer marketing in the diagnostics industry / Stacey Detrick.
"As consumers have begun to take ownership of their healthcare decisions over the past decade, an opportunity arose for healthcare products companies to gain a closer relationship with patients. To establish this relationship, these healthcare products companies, primarily pharmaceutical compa...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2006.
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| Subjects: |
Archives (Library Use Only)
| Call Number: |
R855.3 .D47 2006 |
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