Moving beyond the physician : a strategic analysis of direct-to-consumer marketing in the diagnostics industry / Stacey Detrick.
"As consumers have begun to take ownership of their healthcare decisions over the past decade, an opportunity arose for healthcare products companies to gain a closer relationship with patients. To establish this relationship, these healthcare products companies, primarily pharmaceutical compa...
Archives - Level 2 (Library Use Only)
R855.3 .D47 2006