Moving beyond the physician : a strategic analysis of direct-to-consumer marketing in the diagnostics industry / Stacey Detrick.
"As consumers have begun to take ownership of their healthcare decisions over the past decade, an opportunity arose for healthcare products companies to gain a closer relationship with patients. To establish this relationship, these healthcare products companies, primarily pharmaceutical compa...
Saved in:
Main Author: | |
---|---|
Corporate Author: | |
Format: | Thesis Book |
Language: | English |
Published: |
2006.
|
Subjects: |
Archives (Library Use Only)
Call Number: |
R855.3 .D47 2006 |
---|