Moving beyond the physician : a strategic analysis of direct-to-consumer marketing in the diagnostics industry / Stacey Detrick.

"As consumers have begun to take ownership of their healthcare decisions over the past decade, an opportunity arose for healthcare products companies to gain a closer relationship with patients. To establish this relationship, these healthcare products companies, primarily pharmaceutical compa...

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Bibliographic Details
Main Author: Detrick, Stacey.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Published: 2006.

Archives - Level 2

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Call Number: R855.3 .D47 2006