Market assessment and communications plan for a part-time beginning nature photgraphy career / Atha Demopoulos.
"This project's objective was to both assess revenue opportunities for a nature photographer and to develop a communications plan targeting those revenue sources as part of establishing a nature photography career. The report provides information about a variety of topics including the cu...
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| Format: | Thesis Book |
| Language: | English |
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2007.
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| Summary: | "This project's objective was to both assess revenue opportunities for a nature photographer and to develop a communications plan targeting those revenue sources as part of establishing a nature photography career. The report provides information about a variety of topics including the current state of the photography market, a SWOT analysis of the photographer's potential, analysis of revenue sources used by current successful nature photographers, and an analysis of typical promotional and publicity techniques used by nature photographers. The communications plan contains an environmental scan of local, national, and global impacts upon a nature photography career, core strategy and messages, key communication channels, target audience assessment, project tactics, implementation plan, and an evaluation plan." |
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| Item Description: | "Applied learning project" |
| Physical Description: | 41 p. ; 28 cm. |
| Bibliography: | Includes bibliographical references (p. 33-37) |