Lush celebrations : a new brand and website under the family-owned retail flower company, Field of Flowers / Ellen Flipse Decareau.

"The underlining objective of this project is to grow the event/wedding business segment, known as "celebrations" of the Flipse family South Florida, retail flower company, Field of Flowers. This project highlights the advantage of branding the celebrations business under Field of Fl...

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Bibliographic Details
Main Author: Decareau, Ellen Flipse.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Published: 2010.
Table of Contents:
  • How I got here
  • Field of Flowers
  • Celebrations: FOF business unit for growth
  • Growing celebrations
  • Summary and next steps: a new brand Lush Celebrations
  • Launching the website: Lush Celebrations
  • Wrapping it all up
  • Works cited
  • Appendix.