Lush celebrations : a new brand and website under the family-owned retail flower company, Field of Flowers / Ellen Flipse Decareau.

"The underlining objective of this project is to grow the event/wedding business segment, known as "celebrations" of the Flipse family South Florida, retail flower company, Field of Flowers. This project highlights the advantage of branding the celebrations business under Field of Fl...

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Bibliographic Details
Main Author: Decareau, Ellen Flipse.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
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245 1 0 |a Lush celebrations :  |b a new brand and website under the family-owned retail flower company, Field of Flowers /  |c Ellen Flipse Decareau. 
260 |c 2010. 
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502 |a Thesis (Masters) -- Simmons College, 2010. 
504 |a Includes bibliographical references (l. 54-56) 
505 0 |a How I got here -- Field of Flowers -- Celebrations: FOF business unit for growth -- Growing celebrations -- Summary and next steps: a new brand Lush Celebrations -- Launching the website: Lush Celebrations -- Wrapping it all up -- Works cited -- Appendix. 
520 |a "The underlining objective of this project is to grow the event/wedding business segment, known as "celebrations" of the Flipse family South Florida, retail flower company, Field of Flowers. This project highlights the advantage of branding the celebrations business under Field of Flowers and launching the brand with its own website. The resulting brand, Lush Celebrations, and its corresponding Field of Flowers companion website, when positioned correctly, will grow the business segment for the flower retail chain." 
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