Lush celebrations : a new brand and website under the family-owned retail flower company, Field of Flowers / Ellen Flipse Decareau.

"The underlining objective of this project is to grow the event/wedding business segment, known as "celebrations" of the Flipse family South Florida, retail flower company, Field of Flowers. This project highlights the advantage of branding the celebrations business under Field of Fl...

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Bibliographic Details
Main Author: Decareau, Ellen Flipse.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Description
Summary:"The underlining objective of this project is to grow the event/wedding business segment, known as "celebrations" of the Flipse family South Florida, retail flower company, Field of Flowers. This project highlights the advantage of branding the celebrations business under Field of Flowers and launching the brand with its own website. The resulting brand, Lush Celebrations, and its corresponding Field of Flowers companion website, when positioned correctly, will grow the business segment for the flower retail chain."
Item Description:"Applied learning project"
Physical Description:104 p. ; 28 cm.
Bibliography:Includes bibliographical references (l. 54-56)