A persuasive argument for Reebok International Ltd. to promote and support a strategic community service program / Jeanne Connolly-Horrigan.
"The corporate culture of Reebok International Ltd. is based on the core values of worldwide human rights and operating in a socially responsible way. In 1998, the North America Division touted these values to the employee population with a newly introduced tag line "are you feeling it?&q...
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| Format: | Thesis Book |
| Language: | English |
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2000.
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| 100 | 1 | |a Connolly-Horrigan, Jeanne. | |
| 245 | 1 | 2 | |a A persuasive argument for Reebok International Ltd. to promote and support a strategic community service program / |c Jeanne Connolly-Horrigan. |
| 260 | |c 2000. | ||
| 300 | |a 83 leaves ; |c 28 cm. | ||
| 502 | |a Thesis (Masters) -- Simmons College, 2000. | ||
| 504 | |a Includes bibliographical references (l. 75-83) | ||
| 520 | |a "The corporate culture of Reebok International Ltd. is based on the core values of worldwide human rights and operating in a socially responsible way. In 1998, the North America Division touted these values to the employee population with a newly introduced tag line "are you feeling it?" and community service activism was highly encouraged. In the current difficult business environment and considering Reebok's turbulent history of change, the potential benefits of a cohesive, consistent community service program are in jeopardy. Only by educating management and creating an atmosphere of trust amongst the employee population, can these benefits be attained." | ||
| 610 | 2 | 0 | |a Reebok International Ltd. |
| 610 | 2 | 0 | |a Simmons University (Boston, Mass.) |x Dissertations. |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Social responsibility of business. | |
| 710 | 2 | |a Simmons College (Boston, Mass.) |b Communications Dept. | |
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