A persuasive argument for Reebok International Ltd. to promote and support a strategic community service program / Jeanne Connolly-Horrigan.

"The corporate culture of Reebok International Ltd. is based on the core values of worldwide human rights and operating in a socially responsible way. In 1998, the North America Division touted these values to the employee population with a newly introduced tag line "are you feeling it?&q...

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Bibliographic Details
Main Author: Connolly-Horrigan, Jeanne.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Published: 2000.

Archives - Level 2

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Call Number: HD60 .C66 2000