The new frontier of healthcare fundraising : the impact of the internet on nonprofit fundraising / Diana Church.
"With email, websites and online fundraising, the internet has changed the way nonprofits do business. With the increase in technology and software companies like Blackbaud and Convio, nonprofit organizations need to take their online presence and strategic marketing plan even further than whe...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Thesis Book |
| Language: | English |
| Published: |
2009.
|
| Subjects: |
| Summary: | "With email, websites and online fundraising, the internet has changed the way nonprofits do business. With the increase in technology and software companies like Blackbaud and Convio, nonprofit organizations need to take their online presence and strategic marketing plan even further than where they were just five years ago. ... This ... project will also suggest guidelines and several best practices for nonprofit websites, based on industry research and interviews with top professionals in the development field, in additon to an analysis of three top fundraising websites." |
|---|---|
| Item Description: | Applied learning project |
| Physical Description: | 47 leaves ; 28 cm. |
| Bibliography: | Includes bibliographical references (l. 46-47) |