Sawatdee (hello) America from Bangkok to Boston : establishing Thailand's first sports media bureau in the United States / by Buaban Chokmontin.
Studies the "feasibility of and options for establishing a bureau or office for Siam Sport in the U.S. Siam Sport, with a staff of 1,200 people, is the biggest sports media company in Thailand. Siam Sport was founded 30 years ago with a monthly sports magazine named "Keela Siam" or S...
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| Format: | Thesis Book |
| Language: | English Thai |
| Published: |
2007.
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| Summary: | Studies the "feasibility of and options for establishing a bureau or office for Siam Sport in the U.S. Siam Sport, with a staff of 1,200 people, is the biggest sports media company in Thailand. Siam Sport was founded 30 years ago with a monthly sports magazine named "Keela Siam" or Siam Sport in Thai. ... The company's mission is to be the largest sports multi-media outlet in Thailand and to provide global sports media coverage. Currently, Siam Sport has 12 journalists working abroad full time, but there is only one office outside of Thailand; it is located in London where the company has sent employees to cover English soccer for over 20 years." |
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| Item Description: | Advanced learning project |
| Physical Description: | 59, (23) leaves : ill. ; 28 cm. |
| Bibliography: | Includes bibliographical references (l. (1-5)) |