About face : the secrets of emotionally effective advertising /

About face : the secrets of emotionally effective advertising / Dan Hill.

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Bibliographic Details
Main Author: Hill, Dan, 1959-
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2010.
Subjects:
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Advertising > Research.
Emotions.

Main Collection

Holdings details from Main Collection
Call Number: HF5822 .H515 2010
Status: Available  Request this item

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