Making classical music relevant to the iPod generation : an analysis of American symphony orchestra marketing and communications strategies through the lens of the Boston Symphony Orchestra / Sujata Adamson-Mohan.
"Assess(es) the different efforts being made by the BSO to reach out to new and diverse audiences, as well how they are addressing issues of sustainability. Construct(s) a strategic communications plan that will focus on attracting a diverse and younger audience at the BSO. In addition the pl...
Saved in:
Main Author: | Adamson-Mohan, Sujata. |
---|---|
Corporate Author: | Simmons College (Boston, Mass.) Communications Dept. |
Format: | Thesis Book |
Language: | English |
Published: |
2008.
|
Subjects: |
Similar Items
-
The Boston symphony orchestra an historical sketch,
by: Howe, M. A. De Wolfe 1864-1960.
Published: (1914) -
The Boston symphony orchestra : an historical sketch /
by: Howe, M. A. De Wolfe 1864-1960.
Published: (1914) -
The Boston symphony orchestra : 1881-1931 /
by: Howe, M. A. De Wolfe 1864-1960., et al.
Published: (1931) -
Symphony Hall, Boston : with a list of works performed by the Boston Symphony Orchestra /
by: Johnson, H. Earle 1903-1988.
Published: (1950) -
Evening at Symphony : a portrait of the Boston Symphony Orchestra /
by: Baker-Carr, Janet.
Published: (1977)