Globalization, cultural awareness, and leadership : cultural literacy amongst female executives int he marketing communications industry / Diane Au.

"Interviews with senior-level female executives in the marketing communications industry were conducted regarding four specific areas: technology and culture, language, understanding self to understand others, and cultural literacy and women's opportunities. The interviews are discussed a...

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Bibliographic Details
Main Author: Au, Diane.
Corporate Author: Simmons College (Boston, Mass.). Communications Dept.
Format: Thesis Book
Language:English
Published: 2006.
Subjects:
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520 |a "Interviews with senior-level female executives in the marketing communications industry were conducted regarding four specific areas: technology and culture, language, understanding self to understand others, and cultural literacy and women's opportunities. The interviews are discussed after addressing how globalization, cultural literacy, and leadership skills enables female leaders to become even more valuable and effective in today's business world." 
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