Globalization, cultural awareness, and leadership : cultural literacy amongst female executives int he marketing communications industry / Diane Au.

"Interviews with senior-level female executives in the marketing communications industry were conducted regarding four specific areas: technology and culture, language, understanding self to understand others, and cultural literacy and women's opportunities. The interviews are discussed a...

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Bibliographic Details
Main Author: Au, Diane.
Corporate Author: Simmons College (Boston, Mass.). Communications Dept.
Format: Thesis Book
Published: 2006.

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Call Number: HF5386 .A8 2006