China CEO : voices of experience from 20 international business leaders /

China CEO : voices of experience from 20 international business leaders / Juan Antonio Fernandez, Laurie Underwood.

"A significant number of MNCs have been in China for well over a decade and a large pool of expatriate talent now exists within the country. China CEO taps into this knowledge pool with insights from veteran managers who have survived the initial setting up of operations in China, the critical...

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Bibliographic Details
Main Author: Fernandez, Juan Antonio, 1956-
Other Authors: Underwood, Laurie.
Format: Book
Language:English
Published: Singapore : Wiley (Asia), [2006]
Subjects:
Industrial management > China.
Executive ability.
Chief executive officers.
Leadership.
Table of Contents:
  • Foreword : China L a must-win market
  • Introduction : Opportunity and challenge
  • ch. 1. Qualities of a successful international manager in China
  • Interviewee credentials
  • The right stuff for China?
  • Conclusion
  • ch. 2. Managing Chinese employees
  • The problem : China's white-collar workforce shortage
  • The solution : HR best practices
  • Best HR defense : building employer-employee guanxi
  • Conclusion
  • ch. 3. Working with business partners
  • Stay single or marry (to JV, or not to JV)?
  • Partner selection, partnership terms
  • Managing the partner-to-partner relationship
  • Conclusion
  • ch. 4. Communicating with headquarters
  • Communications challenges
  • Growth phases in China operations
  • Ideal China-to-headquarters communications
  • Conclusion
  • ch. 5. Facing competitors
  • Global rivals (fellow MNCs)
  • Emerging domestic opponents
  • Strategies for battling Chinese competitors
  • Conclusion.
  • ch. 6. Battling intellectual property rights infringers
  • China's long history of IPR infringement
  • Reports from the IP battle front
  • Strategies for battling IPR pirates
  • Conclusion
  • ch. 7. Winning over Chinese consumers
  • The lure of 1.3 billion customers
  • Regulatory challenges
  • Logistical difficulties
  • Tough customers
  • Best practices for reaching Chinese consumers
  • Conclusion
  • ch. 8. Negotiating with the Chinese government
  • Pendulum swings : the government's changing mindset
  • The new Chinese bureaucrat
  • The need for special guanxi
  • Negotiating with the government
  • Business-to-government best practices
  • Conclusion
  • ch. 9. Living in China
  • Life in China for the expatriate manager
  • Life in China for the expatriate family
  • Best practices for helping expatriate families adapt to living in China
  • Conclusion
  • ch. 10. Conclusion
  • Appendix : Research methodology
  • Index.

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