Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for chan...
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Los Angeles :
Sage Publications,
[2008]
|
Edition: | Third edition. |
Subjects: |
Main Collection
Call Number: |
HF5414 .K67 2008 |
---|---|
Status: | Available Request this item |