Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for chan...

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Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Lee, Nancy, 1945-
Format: Book
Language:English
Published: Los Angeles : Sage Publications, [2008]
Edition:Third edition.
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Call Number: HF5414 .K67 2008
Status: Available  Request this item