Communicating online / Lee Rogas.

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Bibliographic Details
Main Author: Rogas, Lee.
Corporate Author: Simmons College (Boston, Mass.) Communications Dept.
Format: Thesis Book
Language:English
Published: 1996.
Subjects:
Table of Contents:
  • Who's online
  • What's the buzz
  • How it works
  • Net size
  • Who's there
  • Global village
  • Corporations online
  • Emerging online
  • Product
  • Price
  • Place
  • Promotion
  • People
  • Push
  • Pull
  • Being online
  • What makes a 'cool' site
  • Net advertising
  • Wired mag stats repourposing media here
  • Case Studies
  • Newbury Comics
  • Banyan Systems, Inc.
  • Dun & Bradstreet software
  • Case conclusions
  • Overall reflections
  • Perspective.