Communicating online / Lee Rogas.
Saved in:
Main Author: | |
---|---|
Corporate Author: | |
Format: | Thesis Book |
Language: | English |
Published: |
1996.
|
Subjects: |
Table of Contents:
- Who's online
- What's the buzz
- How it works
- Net size
- Who's there
- Global village
- Corporations online
- Emerging online
- Product
- Price
- Place
- Promotion
- People
- Push
- Pull
- Being online
- What makes a 'cool' site
- Net advertising
- Wired mag stats repourposing media here
- Case Studies
- Newbury Comics
- Banyan Systems, Inc.
- Dun & Bradstreet software
- Case conclusions
- Overall reflections
- Perspective.