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|a Rogas, Lee.
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|a Communicating online /
|c Lee Rogas.
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|c 1996.
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|a 52 p. :
|b ill. ;
|c 28 cm.
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|a Thesis (Masters) -- Simmons College, 1996.
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|a Who's online -- What's the buzz -- How it works -- Net size -- Who's there -- Global village -- Corporations online -- Emerging online -- Product -- Price -- Place -- Promotion -- People -- Push -- Pull -- Being online -- What makes a 'cool' site -- Net advertising -- Wired mag stats repourposing media here -- Case Studies -- Newbury Comics -- Banyan Systems, Inc. -- Dun & Bradstreet software -- Case conclusions -- Overall reflections -- Perspective.
|
| 610 |
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|a Simmons University (Boston, Mass.)
|x Dissertations.
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|a Internet.
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|a Simmons College (Boston, Mass.)
|b Communications Dept.
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