Table of Contents:
  • Web 2.0 basics
  • Evaluating your current Web presence and setting goals for Web 2.0
  • Using Blogs
  • Using Podcasts
  • Using Flickr and other image-sharing sites
  • Using YouTube and other video-sharing sites
  • Using Twitter (microblogging)
  • Using Wikis
  • Using Facebook and other social networking services
  • More 2.0 tools to consider
  • Measuring your success
  • Management and other considerations
  • Archives and the Web: finding the right balance
  • Appendix. Additional resources.