Building & running a successful research business : a guide for the independent information professional / Mary Ellen Bates.
"This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, "Getting Started," "Running the Business," "Marketing," and "Researching," the book wa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Medford, N.J. :
CyberAge Books/Information Today,
[2010]
|
| Edition: | Second edition. |
| Subjects: |
MARC
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| 245 | 1 | 0 | |a Building & running a successful research business : |b a guide for the independent information professional / |c Mary Ellen Bates. |
| 246 | 3 | |a Building and running a successful research business | |
| 246 | 3 | 0 | |a Successful research business |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Medford, N.J. : |b CyberAge Books/Information Today, |c [2010] | |
| 264 | 4 | |c ©2010 | |
| 300 | |a xxvi, 500 pages : |b illustrations ; |c 24 cm | ||
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| 504 | |a Includes bibliographical references (pages 471-476) and index. | ||
| 505 | 0 | |a Getting started -- Running the business -- Marketing -- Researching. | |
| 520 | |a "This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, "Getting Started," "Running the Business," "Marketing," and "Researching," the book walks you through every step of the process. Author Mary Ellen Bates covers everything from "Is this right for you?" to closing the sale, managing clients, promoting your business on the web, and tapping into powerful information sources beyond the web. The second edition features a wealth of new material, including new chapters on how to position yourself, marketing via social media, creating an effective web presence, strategic planning for your next five years, and writing a marketing plan that works. Bates, a popular author and speaker and a long-time successful independent info pro, reveals all the tips, tricks, and techniques for setting up, running, and growing your own information business."--Publisher's description. | ||
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