Branded male : marketing to men / Mark Tungate.
Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2008.
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| Series: | Gale virtual reference library
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| Subjects: |
Internet
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| Call Number: |
HF5415.1255 .T86 2008eb |
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