Introduction to marketing concepts / Graeme Drummond, John Ensor.
Guarantees a thorough understanding of the basic principles of marketing.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; Boston, MA :
Elsevier/Butterworth Heinemann,
2005.
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| Subjects: |
Internet
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| Call Number: |
HF5415 .D756 2005eb |
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