Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

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Main Author: Kim, W. Chan.
Other Authors: Mauborgne, Renée.
Format: eBook
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2005]
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Call Number: HF5415.153 .K53 2005eb