Strategic marketing for health care organizations : building a customer-driven health system / Philip Kotler, Joel Shalowitz, and Robert J. Stevens.
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care_arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2008]
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| Edition: | First edition. |
| Subjects: |
Main Collection
| Call Number: |
RA410.56 .K69 2008 |
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| Status: | Available Request this item |