Marketing and promoting electronic resources : creating the e-buzz! / edited by Eleonora Dubicki.
"This book provides librarians with practical suggestions on how to best let their patrons know about available e-resources and instruct them how to use them effectively ... focusing on practical and creative techniques that have worked in academic, public, and special libraries."--Page [i...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009.
|
| Subjects: |
Table of Contents:
- Basic marketing and promotion concepts / Eleonora Dubicki
- Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers
- A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon
- Marketing to community college users / Mark S. Thompson, Lynn Schott
- Marketing electronic resources to distance students : a multipronged approach / Julia Leong
- Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain
- A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods
- Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood
- Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox
- Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly
- Using RSS feeds to alert users to electronic resources / Kim Armstrong
- Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski.