Marketing and promoting electronic resources : creating the e-buzz! / edited by Eleonora Dubicki.

"This book provides librarians with practical suggestions on how to best let their patrons know about available e-resources and instruct them how to use them effectively ... focusing on practical and creative techniques that have worked in academic, public, and special libraries."--Page [i...

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Bibliographic Details
Other Authors: Dubicki, Eleonora (Editor)
Format: Book
Published: London ; New York : Routledge, 2009.
Table of Contents:
  • Basic marketing and promotion concepts / Eleonora Dubicki
  • Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers
  • A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon
  • Marketing to community college users / Mark S. Thompson, Lynn Schott
  • Marketing electronic resources to distance students : a multipronged approach / Julia Leong
  • Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain
  • A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods
  • Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood
  • Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox
  • Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly
  • Using RSS feeds to alert users to electronic resources / Kim Armstrong
  • Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski.