Marketing and promoting electronic resources : creating the e-buzz! / edited by Eleonora Dubicki.
"This book provides librarians with practical suggestions on how to best let their patrons know about available e-resources and instruct them how to use them effectively ... focusing on practical and creative techniques that have worked in academic, public, and special libraries."--Page [i...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009.
|
| Subjects: |
MARC
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| 245 | 0 | 0 | |a Marketing and promoting electronic resources : |b creating the e-buzz! / |c edited by Eleonora Dubicki. |
| 264 | 1 | |a London ; |a New York : |b Routledge, |c 2009. | |
| 300 | |a vi, 205 pages : |b illustrations ; |c 24 cm | ||
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| 500 | |a "Co-published simultaneously as The serials librarian, volume 53, number 3, 2007." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Basic marketing and promotion concepts / Eleonora Dubicki -- Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers -- A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon -- Marketing to community college users / Mark S. Thompson, Lynn Schott -- Marketing electronic resources to distance students : a multipronged approach / Julia Leong -- Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain -- A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods -- Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood -- Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox -- Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly -- Using RSS feeds to alert users to electronic resources / Kim Armstrong -- Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski. | |
| 520 | |a "This book provides librarians with practical suggestions on how to best let their patrons know about available e-resources and instruct them how to use them effectively ... focusing on practical and creative techniques that have worked in academic, public, and special libraries."--Page [i]. | ||
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| 650 | 0 | |a Libraries and the Internet. |0 sh2002003941 | |
| 700 | 1 | |a Dubicki, Eleonora, |e editor. |0 n 2007019521 | |
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