Marketing and promoting electronic resources : creating the e-buzz! / edited by Eleonora Dubicki.

"This book provides librarians with practical suggestions on how to best let their patrons know about available e-resources and instruct them how to use them effectively ... focusing on practical and creative techniques that have worked in academic, public, and special libraries."--Page [i...

Full description

Saved in:
Bibliographic Details
Other Authors: Dubicki, Eleonora (Editor)
Format: Book
Language:English
Published: London ; New York : Routledge, 2009.
Subjects:
LEADER 03310cam a2200469 a 4500
001 b1600710
003 CaEvIII
008 070320s2009 enkm b a001 0 eng
005 20240202212914.8
010 |a  2007009585 
019 |a 224303013  |a 297523570 
020 |a 9780789035851 
020 |a 0789035855 
020 |a 9780789035868  |q (pbk. ;  |q alk. paper) 
020 |a 0789035863  |q (pbk. ;  |q alk. paper) 
035 |a (OCoLC)104818506  |z (OCoLC)224303013  |z (OCoLC)297523570 
040 |a DLC  |b eng  |c DLC  |d BAKER  |d BTCTA  |d TNS  |d YDXCP  |d BWX  |d OCLCF  |d ARL  |d WAU  |d MOL  |d GEBAY  |d TULIB  |d DEBBG  |d NZAUC  |d OCLCQ  |d THHCU  |d XFF  |d THHCU  |d OCLCQ  |d UtOrBLW 
042 |a pcc 
049 |a SCLL 
050 4 |a Z692.C65 M37 2009 
245 0 0 |a Marketing and promoting electronic resources :  |b creating the e-buzz! /  |c edited by Eleonora Dubicki. 
264 1 |a London ;  |a New York :  |b Routledge,  |c 2009. 
300 |a vi, 205 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
340 |p illustration  |2 rdaill 
500 |a "Co-published simultaneously as The serials librarian, volume 53, number 3, 2007." 
504 |a Includes bibliographical references and index. 
505 0 |a Basic marketing and promotion concepts / Eleonora Dubicki -- Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers -- A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon -- Marketing to community college users / Mark S. Thompson, Lynn Schott -- Marketing electronic resources to distance students : a multipronged approach / Julia Leong -- Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain -- A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods -- Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood -- Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox -- Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly -- Using RSS feeds to alert users to electronic resources / Kim Armstrong -- Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski. 
520 |a "This book provides librarians with practical suggestions on how to best let their patrons know about available e-resources and instruct them how to use them effectively ... focusing on practical and creative techniques that have worked in academic, public, and special libraries."--Page [i]. 
650 0 |a Libraries  |x Special collections  |x Electronic information resources.  |0 sh2021005877 
650 0 |a Academic libraries  |x Marketing.  |0 sh 85076584  
650 0 |a Libraries and the Internet.  |0 sh2002003941 
700 1 |a Dubicki, Eleonora,  |e editor.  |0 n 2007019521 
730 0 |a Serials librarian.  |0 n 80060165  
907 |a .b16007104  |b 100413  |c 181210 
913 |a - 
994 |a 92  |b SCL 
998 |a beat  |b 170818  |c m  |d a  |e -  |f eng  |g enk  |h 0 
999 f f |i ae5aa0de-a996-11ea-8da7-1466fadbd8b9  |s cdbd4887-84c2-458c-b964-4f3cf5187dd7 
852 |b Main Collection  |h Z692.C65 M37 2009  |0 e0bdf0ac-a99c-11ea-b550-3a67fadbd8b9