APA Citation

Keegan, S. (2009). Qualitative research: Good decision making through understanding people, cultures and markets. London ; Philadelphia: Kogan Page.

Chicago Style Citation

Keegan, Sheila. Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. London ; Philadelphia: Kogan Page, 2009.

MLA Citation

Keegan, Sheila. Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. London ; Philadelphia: Kogan Page, 2009.

Warning: These citations may not always be 100% accurate.