Inc. magazine presents how to really create a successful business plan : featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's / David E. Gumpert.
This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Boston, MA :
Inc. Pub.,
[1996]
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| Edition: | Revised and expanded third edition. |
| Subjects: |
Internet
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| Call Number: |
HG4027.6 .G86 1996eb |
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