Start up : an entrepreneur's guide to launching and managing a new business / by William J. Stolze.
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| Online Access: |
Access E-Book |
|---|---|
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Franklin Lakes, NJ :
Career Press,
[1999]
|
| Edition: | Fifth edition. |
| Subjects: |
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| 100 | 1 | |a Stolze, William J. |0 n 87110366 | |
| 245 | 1 | 0 | |a Start up : |b an entrepreneur's guide to launching and managing a new business / |c by William J. Stolze. |
| 250 | |a Fifth edition. | ||
| 264 | 1 | |a Franklin Lakes, NJ : |b Career Press, |c [1999] | |
| 264 | 4 | |c ©1999 | |
| 300 | |a 1 online resource (287 pages) : |b illustrations | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |t Introduction: Entrepreneurship and the Road to Success -- |t Decisions, Decisions!! -- |t Which Comes First: Whether or How? -- |t Why People Start Companies -- |t What Makes an Entrepreneur? -- |t Upside/Downside: Reward and Risk -- |t 5 Ways to Get Rich -- |t Entrepreneurship for the Retiree -- |t When Is the Right Time to Start a Business? -- |t To Team or Not to Team -- |t Stolze's Law: The Peter Principle in Reverse -- |t The Theory of Distinctive Competence -- |t Why Small Companies Are Better -- |t Startup Strategies That Work: Picking Your Product and Market -- |t Product/Market Matrix -- |t Supply-Side Strategy -- |t Fads vs. Trends -- |t Product/Market Zig-Zag -- |t Buying a Franchise: Another Way to Own a Business -- |t Why People Buy: Value, Benefits, and Price -- |t Marketing Means Selling -- |t Using the Internet for an Entrepreneur -- |t Other Ways to Market: Franchising and Multilevel Marketing -- |t Forms of Business -- |t Setting Goals -- |t What! Me Write a Business Plan? -- |t Homemaker's Theory of Cash Flow: Forecasting Capital Needs -- |t How Much Money Is Enough? -- |t Where and How to Look for Financing -- |t How to Obtain a Loan: Improving the Odds -- |t Taking on Investors -- |t The Importance of Control: Who Needs It? -- |t Watch Out for the Sharks: And Other Advice for Dealing With Venture Investors -- |t How to Get a Venture Investment: Improving the Odds -- |t Staying Private/Going Public -- |t Will the Government Really Give Me Money? -- |t Working With Public Accountants, Bankers, and Lawyers -- |t Staffing Up, Staffing Down -- |t Reviewing Performance and Setting Standards -- |t Who Needs a Mentor? |
| 506 | |a Access to electronic resources restricted to Simmons University students, faculty and staff. | ||
| 506 | |a Access limited to one user at a time. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a New business enterprises |x Management. |0 sh2010103695 | |
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| 776 | 0 | 8 | |i Print version: |a Stolze, William J. |t Start up. |b 5th ed. |d Franklin Lakes, NJ : Career Press, ©1999 |z 1564144321 |w (DLC) 99032693 |w (OCoLC)41488688 |
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