Brand meaning / Mark Batey.
"Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framewor...
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
[2008]
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| Subjects: |
Main Collection
| Call Number: |
HF5415.1255 .B39 2008 |
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| Status: | Available Request this item |