Ad women : how they impact what we need, want, and buy / Juliann Sivulka.
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to wo...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amherst, N.Y. :
Prometheus Books,
2009.
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| Subjects: |
Main Collection
| Call Number: |
HF5813 .U6 S54 2009 |
|---|---|
| Status: | Available Request this item |