Managing and measuring return on marketing investment / by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton.

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Bibliographic Details
Main Author: Beaman, Karen V.
Corporate Author: Conference Board.
Other Authors: Guy, Gregory R., Sexton, Donald E., 1943-
Format: Book
Published: New York, NY : Conference Board, c2008.
Series:Conference Board report ; no. 1435-08-RR.
Table of Contents:
  • Key Findings.
  • Introduction.
  • Research Findings.
  • Conclusion.
  • Appendixes.