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|a Beaman, Karen V.
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|a Managing and measuring return on marketing investment /
|c by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton.
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|a New York, NY :
|b Conference Board,
|c [2008]
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|c ©2008
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|a 30 pages ;
|c 28 cm.
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|a Research report ;
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|a Caption title.
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|a Key Findings. -- Introduction. -- Research Findings. -- Conclusion. -- Appendixes.
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|a Marketing
|x Evaluation.
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|a Guy, Gregory R.
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|a Beaman, Karen V.
|t Managing and measuring return on marketing investment.
|d New York, NY : Conference Board, ©2008
|w (OCoLC)704477292
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