Advertising and society : controversies and consequences / edited by Carol J. Pardun.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, U.K. ; Malden, MA :
Wiley-Blackwell,
2009.
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| Subjects: |
Table of Contents:
- Introduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun
- The economic impact of advertising : what's the controversy? Adversing makes products more expensive / Edd Applegate
- Advertising lowers prices for consumers / C. Ann Hollifield
- Advertising to children : gimme, gimme, gimme!!! Do children need more protection from advertising? Yes! Children need protection from the bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the big purple dinosaurs / Keisha L. Hoerrner
- No! Children are smarter than we think. We coddle them enough already! / J. Walker Smith
- Political advertising : necessary, necessary evil, or evil necessarily? Political advertising serves an important role for American voters / Anne Johnston
- Political advertising has no place in the U.S. democratic system / Jennifer D. Greer
- Tobacco advertising : when people do dumb things. Tobacco advertising : the strong First Amendment right to promote lawful products / R. Michael Hoefges
- The fumes of truth / Jef I. Richards
- Alcohol advertising : a match made in heaven or a pact with the devil? Alcohol is so problematic that advertising or promoting it in any way should be banned from all televised events / Lara Zwarun
- Eliminating alcohol advertising on television because underage people drink is as misguided as restricting automobile advertising because people drive too fast / Jason Chambers
- Advertising and product placement : and now, the star of the show! Product placement makes a lot of sense in today's media environment / Charles Lubbers
- More than entertainment : product placement in American media channels / Kathy Brittain McKee
- Sex and advertising : I'm too sexy for this ad...or am I? Sex in advertising : no crime here! / Tom Reichert
- Using sex in advertising is never a good idea / Kathy Roberts Forde
- Stereotypes in advertising : a code to help us understand a concept quickly? Or a short-changing way to look at the world? Stereotypes are the best way to give consumers a quick understanding of the creative impact of the message / Marie Hardin
- What's the harm in advertising stereotypes? / Jane Marcellus
- Direct-to-consumer pharmaceutical advertising : a prescription for everything? Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes
- Feel empowered! Enhanced health knowledge! / Debbie Treise and Paula Rausch
- Puffery and advertising : Puff the magic ad man. Puffery is never worth the deception / Ivan Preston
- This is the best darn essay on puffery you will ever read / Bruce G. Vanden Bergh
- Advertising and social responsibility : being good is always a good idea - right? Companies are wise - and ethical - to use "social responsibility" as a creative strategy / Debra Merskin
- The adoption of social responsibility through cause-related marketing as a business strategy is unethical / Peggy Kreshel.