BrandDigital : simple ways top brands succeed in the digital world /

BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick.

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Bibliographic Details
Main Author:	Adamson, Allen P.
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2008.
Edition:	1st ed.
Subjects:	Branding (Marketing) Brand name products. Internet marketing.

Table of Contents:

The importance of gaining superior consumer insight
The importance of relevant differentiation
The importance of delivering on your brand promise
The importance of a simple idea
The importance of a clear brand voice
The importance of following the customer's journey
Stop, look, and listen : get insights about your digital audience
Call attention to what makes your brand relevantly different
Keep your brand's promise
Start with a simple idea
Establish a clear brand voice
Identify where you can play to win
BrandDigital: The top ideas to remember.