The boss of you : everything a woman needs to know to start, run, and maintain her own business /

The boss of you : everything a woman needs to know to start, run, and maintain her own business / by Lauren Bacon & Emira Mears.

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Bibliographic Details
Main Author: Bacon, Lauren.
Other Authors: Mears, Emira.
Format: Book
Language:English
Published: Berkeley, Calif. : Seal Press ; Distributed by Publishers Group West, c2008.
Subjects:
New business enterprises > Management.
Women-owned business enterprises > Management.
Table of Contents:
  • Define your vision
  • Have a plan
  • Financial scenarios
  • Setting up shop
  • Addressing your audience
  • Developing marketing materials
  • Advertising and promotions
  • Public relations
  • Networking
  • You are your best employee
  • Hiring help
  • Customer service
  • Financial reality check
  • Expanding
  • Celebrate your achievements
  • Conclusion: what's next?

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