Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2009.
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| Edition: | First edition. |
| Subjects: |
Main Collection
| Call Number: |
HF5415 .P2493 2009 |
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| Status: | Available Request this item |