Campaign advertising and American democracy / Michael M. Franz [and others].
This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2007.
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| Subjects: |
Main Collection
| Call Number: |
JK2281 .C27 2008 |
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| Status: | Available Request this item |