Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way /

Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.

Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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Bibliographic Details
Main Author: Marcus, Leonard S., 1950-
Format: Book
Language:English
Published: New York : Golden Books, an imprint of Random House Children's Books, [2007]
Subjects:
Golden Books Publishing Company > Juvenile literature.
Golden Books Publishing Company > Juvenile literature > Bibliography.
Children's literature > Publishing > United States > Juvenile literature.
Publishers and publishing > United States > Juvenile literature.
Table of Contents:
  • Foreword
  • Part One: "The boys have done a pretty good job ..."
  • Part Two: Entrepreneurs and emigre artists
  • Part Three: "Books and bread"
  • Part Four: Books for baby boomers
  • Part Five: Cold War and magic kingdom
  • Part Six: "We are publishers ..."
  • Part Seven: Circles
  • Reflections on the golden egg
  • A few words about Richard Scarry's working technique
  • Amy Schwartz remembers The Golden Book Encyclopedia
  • Who was Mary Reed, PhD?

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