Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.
Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Golden Books, an imprint of Random House Children's Books,
[2007]
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| Subjects: |
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| 100 | 1 | |a Marcus, Leonard S., |d 1950- |0 n 78037411 | |
| 245 | 1 | 0 | |a Golden legacy : |b how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / |c Leonard S. Marcus. |
| 264 | 1 | |a New York : |b Golden Books, an imprint of Random House Children's Books, |c [2007] | |
| 264 | 4 | |c ©2007 | |
| 300 | |a 245 pages : |b illustrations (some color) ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 340 | |p illustration |2 rdaill | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Part One: "The boys have done a pretty good job ..." -- Part Two: Entrepreneurs and emigre artists -- Part Three: "Books and bread" -- Part Four: Books for baby boomers -- Part Five: Cold War and magic kingdom -- Part Six: "We are publishers ..." -- Part Seven: Circles -- Reflections on the golden egg -- A few words about Richard Scarry's working technique -- Amy Schwartz remembers The Golden Book Encyclopedia -- Who was Mary Reed, PhD? | |
| 520 | |a Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm. | ||
| 521 | 1 | |a Ages 9-12. | |
| 610 | 2 | 0 | |a Golden Books Publishing Company |v Juvenile literature. |0 no 96067746 |
| 610 | 2 | 0 | |a Golden Books Publishing Company |v Juvenile literature |v Bibliography. |0 no 96067746 |
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| 650 | 0 | |a Publishers and publishing |z United States |v Juvenile literature. |0 sh 85108871 | |
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