Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.
Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Golden Books, an imprint of Random House Children's Books,
[2007]
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| Subjects: |
Main Collection
| Call Number: |
Z473.G53 M37 2007 |
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| Status: | Available Request this item |