Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.

Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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Bibliographic Details
Main Author: Marcus, Leonard S., 1950-
Format: Book
Language:English
Published: New York : Golden Books, an imprint of Random House Children's Books, ©2007.
Subjects:

Books - Level 2

Holdings details from Books - Level 2
Call Number: Z473.G53 M37 2007
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