The power of unreasonable people : how social entrepreneurs create markets that change the world / John Elkington, Pamela Hartigan.
"Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs ar...
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| Format: | Book |
| Language: | English |
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Boston, Mass. :
Harvard Business School Press,
[2008]
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| Series: | Leadership for the common good.
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Table of Contents:
- Organizing for success : the business models
- Tapping financial resources
- Identifying market opportunities in ten great divides
- Raising expectations for bonsai consumers
- Democratizing technology
- Changing the system
- Scaling solutions
- Conclusion : choosing our future.