China CEO : a case guide for business leaders in China /

China CEO : a case guide for business leaders in China / Juan Antonio Fernandez, Liu Shengjun.

This text presents a collection of corporate experiences in China, both good and bad. Together with the teaching notes, these cases can be used as part of a course on managing in China.

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Bibliographic Details
Main Author: Fernandez, Juan Antonio, 1956-
Other Authors: Shengjun, Liu
Format: Book
Language:English
Published: Singapore : Wiley, 2007.
Subjects:
Industrial management > China > Case studies.
Management > China > Case studies.
Business enterprises > China > Case studies.
Table of Contents:
  • 1. Leadership in China : putting the heart where the mind is
  • 2. Human resources in China : chasing the runaway bride
  • 3. Joint ventures : dancing the Chinese tango
  • 4. Dealing with headquarters : the art of juggling
  • 5. Counterfeiters in China : catch me if you can
  • 6. Chinese consumers : the new kids on the block
  • 7. Government relationship : playing Chinese poker
  • 8. Expatriates in China : lost in translation
  • 9. Foreign entrepreneurs : chasing the China dream.

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