Web dragons : inside the myths of search engine technology / Ian H. Witten, Marco Gori, Teresa Numerico.
In the eyeblink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty much all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old f...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Amsterdam ; Boston :
Morgan Kaufmann,
[2007]
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| Series: | Morgan Kaufmann series in multimedia information and systems.
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| Subjects: |
| Summary: | In the eyeblink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty much all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search engines - 'web dragons"--Are the portals through which we access society's treasure trove of informaton. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What's coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right now - and this book shows you what it will look like and how it will change your world. |
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| Physical Description: | xxi, 261 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 243-249) and indexes. |
| ISBN: | 0123706092 9780123706096 |