Microtrends : the small forces behind tomorrow's big changes / Mark J. Penn ; with E. Kinney Zalesne.
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms&quo...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Twelve,
2007.
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| Edition: | First edition. |
| Subjects: |
Main Collection
| Call Number: |
HB3505 .P44 2007 |
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| Status: | Available Request this item |