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|a Heffernan, Margaret,
|d 1955-
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|a How she does it :
|b how women entrepreneurs are changing the rules of business success /
|c Margaret Heffernan.
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| 260 |
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|a New York :
|b Viking,
|c 2007.
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| 300 |
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|a xiii, 274 p. ;
|c 22 cm.
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| 504 |
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|a Includes bibliographical references (p. [257]-260) and index.
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|a 1: Fire in the belly, skin in the game -- The need to achieve -- Zeitgeist -- Niche is nice (and margins are marvelous) -- 2: It ain't what we do, it's the way that we do it -- The value of values -- The power of people -- Leadership as orchestration -- Customer love -- Improvisation -- Help! -- Staying power -- Money isn't everything -- 3: The only failure is not to try -- M & A: marriage and acclimatization -- Birth of a saleswoman -- The new norm.
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|a Businesswomen.
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|a Women-owned business enterprises.
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