The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
[2007]
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| Series: | Wall Street journal book.
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| Subjects: |
Main Collection
| Call Number: |
HD9349.S634 P462 2007 |
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| Status: | Available Request this item |