Capitalizing on being woman owned : expert advice for women who have or are starting their own business including marketing research, planning, government support, and tax breaks / by Janet W. Christy.
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| Format: | Book |
| Language: | English |
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Franklin Lakes, NJ :
Career Press,
c2006.
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Table of Contents:
- Advantages
- Approach
- First steps
- Identifying and qualifying prospects : Federal government
- Identifying and qualifying prospects : state government
- Identifying and qualifying prospects : local government
- Identifying and qualifying prospects : state-supported education
- Identifying and qualifying prospects : private education
- Identifying and qualifying prospects : public K-12 education
- Identifying and qualifying prospects : business
- Should my business be certified? types and benefits of certification
- Marketing strategy : applying research, publicizing, building selling relationships.