Capitalizing on being woman owned : expert advice for women who have or are starting their own business including marketing research, planning, government support, and tax breaks /

Capitalizing on being woman owned : expert advice for women who have or are starting their own business including marketing research, planning, government support, and tax breaks / by Janet W. Christy.

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Bibliographic Details
Main Author: Christy, Janet W., 1953-
Format: Book
Language:English
Published: Franklin Lakes, NJ : Career Press, c2006.
Subjects:
New business enterprises > Management.
Women-owned business enterprises > Management.
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245 1 0 |a Capitalizing on being woman owned :  |b expert advice for women who have or are starting their own business including marketing research, planning, government support, and tax breaks /  |c by Janet W. Christy. 
260 |a Franklin Lakes, NJ :  |b Career Press,  |c c2006. 
300 |a 224 p. ;  |c 21 cm. 
500 |a Includes index. 
505 0 |a Advantages -- Approach -- First steps -- Identifying and qualifying prospects : Federal government -- Identifying and qualifying prospects : state government -- Identifying and qualifying prospects : local government -- Identifying and qualifying prospects : state-supported education -- Identifying and qualifying prospects : private education -- Identifying and qualifying prospects : public K-12 education -- Identifying and qualifying prospects : business -- Should my business be certified? types and benefits of certification -- Marketing strategy : applying research, publicizing, building selling relationships. 
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650 0 |a Women-owned business enterprises  |x Management. 
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