The long tail : why the future of business is selling less of more / Chris Anderson.
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Hyperion,
[2006]
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| Edition: | First edition. |
| Series: | Professional Development Collection.
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| Subjects: |
| Summary: | Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business. |
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| Physical Description: | xii, 238 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 227-230) and index. |
| ISBN: | 1401302378 9781401302375 1401308600 9781401308605 |